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Linkwheels: What makes them a great option for your business?

Monday, January 23rd, 2012

We all know that the world of online business is growing more competitive by the day. But did you know that a few SEO tricks, when mastered, can increase your revenue threefold? One such trick which can come in handy is using linkwheels. To begin with, linkwheels are nothing more than quality back links, all connected to each other to form a sort of wheel – hence the name linkwheel. Each link in this wheel is considered a spoke. So let’s find out exactly what it does and why it can benefit your business.

Linkwheels: What does it involve?

Truth be told, linkwheels are relatively easy to create. All you need is quality links, each one taking the reader or online surfer to another link relevant to your business, and one more link that leads back to your main website. These links can be anything – from Facebook fan pages to quality articles published in top sites like Ezine or Article Directory. The idea is to create a solid wheel, with each link being a credible backing for your business needs. Yes, you could consider even comments posted on other quality blogs or forums as a link to your wheel. But then, keep in mind that the higher the quality of each link that forms a part of the linkwheel, the better the efficiency.

Linkwheels: How can they help your business?

One way in which linkwheels can help your business is by increasing your credibility. This is automatically done for you simply because of all of the relevant information related to the products of services your business offers. By utilizing this type of SEO campaign, an impression is given to prospective clients that you know what you are talking about, and are probably the best in the industry because you have so much knowledge.

Also, linkwheels will improve your SEO rankings. And in the end, SEO rankings are what really matters. Especially when you want your website to rank at the top of the search results. Try different SEO strategies for your site but definitely don’t forget to throw in a link wheel or two as they can be highly effective in helping your business grow.

What are backlinks and their benefits?

Friday, January 20th, 2012

To put it in a simple way, backlinks are links that are found on other websites that point directly to your site. This is an important marketing strategy which is being used by people as part of their SEO efforts. The higher the number of backlinks your site has, the greater the popularity of your website. While ranking your website, search engines like Google, Bing and Yahoo, take into account the number of quality backlinks pointing to your site and position your site accordingly based on those links.

There are numerous benefits in having backlinks. Here are some of them:

  • If done properly, they increase the number of organice visitors to your website.
  • It will provide more publicity to your website.
  • They are easy to create and when compared to the benefits, the effort is minimal.

Though it is a common sight to see links to inner pages or other (high-authority) sites, the designer should ensure that these links are credible ones. Spammy links and link farms add no value to a SEO campaign, and might even attract negative attention from a search engine algorithm.

A good, high quality link is one that is created on a popular site especially if that site is in the same niche of your business. This will increase the chances of getting clicks from high-potential visitors and thereby more conversions.

There are many methods of creating quality backlinks. The most effective one is blog writing. When people read a blog that they find useful and enjoy, they can leave a comment which will prompt others to leave comments and so on. Also the impact of social networking sites, such as twiiter and facebook acan also be major factor for creating these kinds of links.

One thing to take into consideration when you are on the lookout for websites to build your back links on, make sure you know all about their linking policies, e.g. will they add a “rel=nofollow” to the link and so on, do they offer a free trial membership? If so how long is it good for? Generating traffic to your web site is great and the rewards can be even greater, but doing a little research before starting your link building campaign is probably one of the most important aspects of any SEO campaign.

Linkwheel – A Comprehensive Network of Information

Tuesday, January 10th, 2012

Like many individuals, if you own a web site then you have probably dabbled in the world of SEO or search engine optimization. You have also probably heard the term link wheel. So just exactly what is a link wheel and how does it work? A link wheel is innovative concept that brings together different pieces of information on a single topic and presents it in a interlinked format. You can access one site through another site allowing you to quickly find a lot of information for that particular topic.

Link building services are highly sought after because they employ high-value authority sites like Hubpages.com, Squidoo.com and WordPress.com. These are normally reffered to as web2.0 sites. These types of sites have a high page rank and only accept the best content which is never spun or duplicated from another site. When these types of properties are used in conjunction with blog sites and article directory sites and linked appropriately, the targeted site can expect to see an increase in search result position for a targeted keyword which will result in an increase in the amount of organic traffic.

The main distinguishing feature of a link wheel is the interlinking strategy. Interlinking is used to diversify the back links and garner as much “link juice” from web2.0 properties and sites with PR (page rank) as possible and divert it to the targeted site. The effectiveness of a link wheel can be further enhancement by pinging links, RSS feed submissions and using social bookmarking profiles.

From an SEO perspective, using a link wheel service is an excellent way of buildng high quality back links to your website without actually having write all the content or build all of the links yourself. If you are interested in using our link wheel service and have any additional questions or concerns please feel free to contact us at anytime. We’d love to hear from you.

 

Levi Horowitz Interviewed on Shoemoney.com

Friday, August 5th, 2011

Our very own Levi Horowitz, Director of Operations, had a great interview with Jeremy Schoemaker where they reviewed the reasons why link wheels are so effective for driving search engine rankings.

In about 18 minutes, their discussion and covered a lot of topics including:

  • What exactly are SEO Link Wheels?
  • How much do SEO Link Wheels Cost?
  • How fast do results happen?

Don’t miss your chance to catch it.

SEO Reasons for Building Deep Links

Monday, July 18th, 2011

An interesting conversation frequently occurs when we tell clients that they need to build deep links to subpages on their site.  The universal response for those inexperienced with SEO is: WHY?

To the uninitiated, the typical approach is to strive for the most ROI by making sure the the most possible links are built with the most important keyword to the most important page on a site.  While this may make sense in terms of a simple economic analysis of the link building process, it fails when it is subjected to the real world circumstances of the Internet.  The answer lies in the benefit of deep links.

1.  Deep Links are an Indicator of Site Quality

A web site that only contains links to the home page will be perceived as “spammy.”  Just think about this statement for a second an you’ll realize that if a site truly has value and merit, it is likely to have worthwhile content on more that just one page.

In contrast, a site that has deep links is indicative of quality because there are multiple pages of content deemed worth of linking.

 

2.  Deep Links are Natural Links

I ran across an interesting post on the subject of what a natural link building profile looks like for a web site.  In an analysis conducted across multiple industries, the average site has 59% of its link targeted at the home page and 41% targeted at subpages.

If you have a site that has more than 75% of its links targeted at the home page, you are potentially exposing yourself to a risk that search engines can recognize this type of pattern and penalize you in the rankings.  It’s better to stick to an even lower ratio of home page to subpage links to know that you are safe.

 

3.  Deep Links Offer Your Variety and Targeting

By offering more deep links, you offer visitors a quick way to get to the different content that they may find valuable on your site.  Instead of forcing them to hunt around for what may be of interest, you’re actually saving them time and effort by directing them to the information that they want to see.

 

Remember never underestimate the value of deep links in your SEO efforts.

SEO – Don’t Forget About Time

Tuesday, July 12th, 2011

The Impact Of Time Often Overlooked In SEO

We have thoroughly enjoyed the opportunity to work with so many different types of clients and sites since we started SEO Link Wheelers.  It never ceases to amaze us how much there is to learn and share as it relates to search engine optimization.  Many of our customers are well prepared and versed in SEO concepts but there is one blindspot that is often overlooked: time.

On a number of occasions, we have been approached by customers with a well optimized site, realistic keywords to work with, and enough budget to get where they want to go.  However, there is still a major problem with their overall plan – the expectation of how long it is going to accomplish their goals.

If you going to invest in SEO you have account for time and its different dimensions which will factor into the impact of a campaign.

1.  Time vs. your keyword target

If you are targeting long tail or local keywords, it’s quite possible the you can get yourself into a “sprint” race and charge up the search rankings in a few short days or weeks.  The key here is picking a target that can be quickly dominated because of lesser competition.

If you are targeting competitive or popular keywords, then without a doubt you are  in a “marathon” and you need to take a long term view that it might take months to get where you want to be.  When you go after these keywords, you need to know that it is going to take patience and money to get where you want to go.  If the nature of this process is risky or potentially concerning to you, go ahead and start with a long tail or local keyword to give yourself a quick victory to prove the process works.

2.  Time vs. Link Building

An overall goal of any campaign should be to have your link building appear as natural as possible.  You don’t want to go for a full out blitz and build thousands of links over a couple of days (some of the seo software solutions do this and they achieve no meaningful results).  This is a pattern that can standout and draw negative attention to your efforts.

The best idea is to go ahead and spread your campaigns over a reasonable period of time.  Build naturally.  It could be weeks or even months.  The point is your are in it for the long haul because you’re trying to capture something that is valuable to you.

3.  Time vs. Link Building 2

Remember the Internet is a big place and the crawlers don’t instantly find all of your links at once so don’t worry if you link package is all completed in 2 or 3 days.

 

Domain Registration Length Is Not an SEO Factor

Tuesday, July 5th, 2011

Link wheel

We’ve been digging up some information related to a question posed by one of our clients.  We thought this video from Matt Cutts, the Google SEO czar was worth sharing with everyone in the SEO Link Wheelers community.  Matt does a good job explaining that registering your domains beyond 1 year worthless.

You can keep your domains on auto-renew and not drop in the search results.

Here’s the video to watch for yourself:

http://www.youtube.com/watch?v=DnfM_szmDh0

The Best Onsite SEO Moves You Can Make For Your Site – Part 2

Sunday, June 26th, 2011

Last week we reviewed The Best Onsite SEO Move You Can Make For Your Site – adding 200-300 word of unique content related to your keyword on the page you would like to rank for.

The week we’re going to examine some additional Onsite SEO tweaks that will best prepare your site for implementing an offsite link building campaign.  We’ve prioritized our tweaks so you can work down the list in order and perform, if possible, the ones that have the most value first.

1.  Insert the keyword in your domain if possible

If you have the keyword included in the domain this is the best of all possible worlds for your site.  However, this one is also the biggest challenge since some many domains have already been claimed.  But don’t give up because you might be able to find one from one of the less used domains such as .info or .biz.

Another approach is to look for a long tail key word that is part of the domain.  For example, you might be a cell phone reseller.  The term “cell phone” is very competitive and difficult to rank for on a global search.  However, you might be able to get one like “newfairfieldcellphones.com” which might be perfect for your needs.

2.  Insert the keyword in page or post title

Now this one is easy for you to do since you control your web site.  The bottom line is write good effective titles that makes sense for your visitors and let the search engines know exactly what you are talking about.  Take a look at the title of this post – The Best Onsite SEO Moves You Can Make For Your Site – Part 2. Is there any doubt what it is about?  Certainly not.  Do your best to do the same with your site titles.

3.  Keyword must appear at least once on the page

This makes sense, right?  You should be linking to a page or post that is about the keyword you want to rank for.

The more interesting question is, how many times should the keyword appear on a page?  Search engines have never disclosed any information about acceptable keyword density (this is part of their secret recipe). However, it is widely accepted by online marketers that the maximum keyword density should range between 2-5%.  If you do the quick math, you will find out that 10-15 keyword insertions will meet this metric.
Another litmus test is check whether it makes sense to read your copy.  If the wording is awkward and/or poorly written, the odds are your readers are not going to value it.  So remember to treat them like you would like to be treated and you’re 90% of the way there.

4.  Limit outbound links or set all outbound links to No Follow

Orignially, the No Follow value was introduced by Google to cut down the amount of comment spam on the Internet.  Without getting into a lengthy technical discussion about this topic, you should know that using the No Follow setting enables you to keep valuable “ link juice” on your site.

5.  Emphasizing Texts

Did you know that header tags and text styling provide search engines with clues to where the more important text is on your page?  By placing your keywords in section titles with header tags (h1, h2, etc.) as well as styling your keywords in the text, the search engines will recognize that you have given added important to that content.

One caveat when doing this – make sure that you use no more than one h1 tag per page.

6.  To have www. or not? That is the question.

Have you ever wondered why sometimes you need to type www.seolinkwheelers.com and other times you type http://seolinkwheelers.com?  Well the answer lies in the fact that these addresses are accessing two different folders for your web site at its hosting account.  The important thing to do is choose one of them as the target for all your activities and then 301 forward the other one so all links ultimately flow to the same final destination.  This ensures you won’t lose any natural back links that might be directed to the secondary page.

7.  Unique page meta description

This is content important because will appear in the search engine listing for your site.  Don’t try to game this content and overstuff it with keywords.  Write an accurate description of your page because this is an advertisement for visitors who might come to your site.  You should use no more that 160 characters and it should contain unique content.

8.  Use the keyword and helpers in image alt text

The alt attribute is an attribute of the img tag and is an alternative for non-visual browsers when they come across images.  If you choose accurate, concise, clear alt text, this text can benefit your search engine rankings since the images on your page can promote your keywords.

We did it again – SEO Success with Shoemoney!

Tuesday, June 21st, 2011

One of the big challenges in the world of SEO is finding a service provider who can generate proven ranking results and deliver reliably on their commitments.  Anyone can say they do it.  But the hard part is proving it.

We’re very proud to inform you that SEO Link Wheelers has implemented its second successful link building campaign in conjunction with Jeremy Schoemaker, one of the world’s top internet marketers, and his Shoemoney System.

As you can well imagine, Jeremy’s expectations are very demanding when it comes to SEO.  He first used our service to market a travel site dedicated focused on Italy.  We produced big results with the initial campaign:

“To our surprise they not only got him to #1 for all its competitive terms but it’s stuck for almost 2 years now.  Even with all these Google shakeups his site is still crushing it.  They are very important keywords to him and it’s increased his business 10 fold.”

Based on this success, Jeremy then gave us the chance to share a case study with his readers documenting how we out-Shoemonied Shoemoney!

“I’ll be dammed if he wasn’t the guy that was outranking OUR OWN SHOEMONEYSYSTEM.COM with his “review site”.

I mean… we had the exact keyword match and thousands of links with ShoeMoney System in the anchor text.  Google right now for ShoeMoney System and ShoeMoney System Review and look for your self.”

Imagine if we can meet and exceed Jeremy’s standard for SEO link building for his very own keyword what we can do for you.

The Best Onsite SEO Move You Can Make For Your Site

Tuesday, June 14th, 2011

As you can well imagine, we see a lot of web sites here at SEOLinkWheelers.com. We can bear witness that there are many different types of web sites (web sites, blogs, web 2.0, etc.) and many different levels of functional and graphic quality. Regardless of what type or appearance your site has there a number of key steps you can take to improve the possibility of implementing a successful SEO campaign.

How Search Engines Work

In the most simplistic terms, search engines determine who ranks #1 for a particular search term based on a couple of factors:

How well the site is built (onsite SEO)
How many links a site has (offsite SEO)
The quality of those links (offsite SEO)

There are other factors that contribute to the SEO “secret formula” but these are the fundamentals that drive SEO results.

The onsite and offsite SEO work in complementary fashion (think of them as the yin and yang of your site) and both are required. If you lack either one, there is no way to push your site or page up the search engine rankings.

View Your Onsite Content Like An SEO Expert

We have been approached by a number of customers recently who wanted to rank for a specific search term but they lacked content about this search term on the page they wanted to link to. This is the single biggest mistake in SEO and dooms any campaign that you invest in to failure. Fortunately, it is easily corrected.

First, conduct a review of your web site and determine if you have appropriate content on the page that you wish to optimize for SEO. Based on our experience working with thousands of campaigns, we recommend adding 200 to 300 of unique content that focus on your keyword search term.

For most sites and pages this should be easy to analyze and correct. However, blogs can be a bit tricky. The normal blog home page set up displays excerpts from articles that are posted on subpages. The search engines consider these excerpts duplicate content and will discount their value on your homepage. To avoid this problem, find a place to insert your unique content on the homepage. It doesn’t matter if the 200 to 300 words are in the sidebar, footer, or a text block on the home page. The critical thing is make sure that unique content is always there for keyword links.

This single move is the most effective onsite SEO technique that you can implement to push your site up the SERPs. Next week, we will review additional onsite tweaks that will prepare your site for implementing an offsite SEO that will generate the results you want.

For the record, we practice what we preach. We review each of the sites we work with before moving ahead with a service order to make sure the content can support the keyword links that our customers would like us to create. We routinely turn down or delay projects if the target page will work poorly with the proposed linking campaign.

So make a difference today and make sure your content is in order. We guarantee it will be worth the time and effort.