Last week we reviewed The Best Onsite SEO Move You Can Make For Your Site – adding 200-300 word of unique content related to your keyword on the page you would like to rank for.
The week we’re going to examine some additional Onsite SEO tweaks that will best prepare your site for implementing an offsite link building campaign. We’ve prioritized our tweaks so you can work down the list in order and perform, if possible, the ones that have the most value first.
1. Insert the keyword in your domain if possible
If you have the keyword included in the domain this is the best of all possible worlds for your site. However, this one is also the biggest challenge since some many domains have already been claimed. But don’t give up because you might be able to find one from one of the less used domains such as .info or .biz.
Another approach is to look for a long tail key word that is part of the domain. For example, you might be a cell phone reseller. The term “cell phone” is very competitive and difficult to rank for on a global search. However, you might be able to get one like “newfairfieldcellphones.com” which might be perfect for your needs.
2. Insert the keyword in page or post title
Now this one is easy for you to do since you control your web site. The bottom line is write good effective titles that makes sense for your visitors and let the search engines know exactly what you are talking about. Take a look at the title of this post – The Best Onsite SEO Moves You Can Make For Your Site – Part 2. Is there any doubt what it is about? Certainly not. Do your best to do the same with your site titles.
3. Keyword must appear at least once on the page
This makes sense, right? You should be linking to a page or post that is about the keyword you want to rank for.
The more interesting question is, how many times should the keyword appear on a page? Search engines have never disclosed any information about acceptable keyword density (this is part of their secret recipe). However, it is widely accepted by online marketers that the maximum keyword density should range between 2-5%. If you do the quick math, you will find out that 10-15 keyword insertions will meet this metric.
Another litmus test is check whether it makes sense to read your copy. If the wording is awkward and/or poorly written, the odds are your readers are not going to value it. So remember to treat them like you would like to be treated and you’re 90% of the way there.
4. Limit outbound links or set all outbound links to No Follow
Orignially, the No Follow value was introduced by Google to cut down the amount of comment spam on the Internet. Without getting into a lengthy technical discussion about this topic, you should know that using the No Follow setting enables you to keep valuable “ link juice” on your site.
5. Emphasizing Texts
Did you know that header tags and text styling provide search engines with clues to where the more important text is on your page? By placing your keywords in section titles with header tags (h1, h2, etc.) as well as styling your keywords in the text, the search engines will recognize that you have given added important to that content.
One caveat when doing this – make sure that you use no more than one h1 tag per page.
6. To have www. or not? That is the question.
Have you ever wondered why sometimes you need to type www.seolinkwheelers.com and other times you type http://seolinkwheelers.com? Well the answer lies in the fact that these addresses are accessing two different folders for your web site at its hosting account. The important thing to do is choose one of them as the target for all your activities and then 301 forward the other one so all links ultimately flow to the same final destination. This ensures you won’t lose any natural back links that might be directed to the secondary page.
7. Unique page meta description
This is content important because will appear in the search engine listing for your site. Don’t try to game this content and overstuff it with keywords. Write an accurate description of your page because this is an advertisement for visitors who might come to your site. You should use no more that 160 characters and it should contain unique content.
8. Use the keyword and helpers in image alt text
The alt attribute is an attribute of the img tag and is an alternative for non-visual browsers when they come across images. If you choose accurate, concise, clear alt text, this text can benefit your search engine rankings since the images on your page can promote your keywords.